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Choosing the Right Cold Email Marketing & Automation Software For Your New Business

Sending cold emails is an efficient and predictable way to generate more leads and close deals for your new business. There has been an explosion of cold emailing platforms in recent times to scale and automate cold emailing. These tools are different from traditional email marketing (EDM) tools (like Mailchimp, Get Response, etc) built to blast thousands of emails to your list. On the other hand, cold emailing tools are made to send more personalised emails and follow-ups from your work email to prospects for your new business.

With the variety of cold email platforms available, the major issue isn’t being able to scale your cold email process but picking the right platform. There are just so many factors to consider when evaluating each platform, which can be stressful.

Recommended Cold Email Marketing & Automation Software for New Business

Here are the most recommended cold email platforms for your new business based on our readers’ experiences and recommendations.

Easy To Setup Available Support Affordable Clear Upgrade Path
woodpecker.co woodpecker.co 10 - 15 Minutes, Requires Email Verification Live Chat + Tickets Demo, 14 days free trial, From $40 – $59 per month/slot Customizations, Integrations & More
smartreach.io smartreach.io 10 - 15 Minutes, Requires Email Verification Live Chat + Tickets 14 days free trial, From $24 per month/user Customizations, Integrations & More
mailshake.com mailshake.com 10 - 15 Minutes, Requires Email Verification Tickets Demo, From $29/month Customizations, Integrations & More

Last updated 28th April 2021

Please note this list will over time expand and evolve as more and more new businesses provide their thoughts & feedback and our team manually vet all recommended service providers.

Our list is based on our readers’ experiences and recommendations to help you decide on the right cold email platform that will work best for your new business.

Don’t just rely on our list of recommended cold email platforms. Take the time to do your own research and decide on one that suits your new business based on pricing, dashboard, reports, integrations with CRM etc.