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A business plan is essentially a document, usually for startups, that is a detailed list of objectives and steps towards hitting their goals. It’s basically a roadmap that involves operational, marketing and financial points. They are used for both the…
Nowadays, the competition on the market is tough, and it’s becoming harder and more expensive to distinguish oneself and one’s products. All too commonly, the very best products win out not because they are inherently better but because their makers…
You are marketing and tweaking and making adjustments. Your boss says he likes and supports what you’re doing, but sales leads are barely trickling in. The leads that are coming through are of low quality with no sign of improvement…
No matter what field you’re in, there’s always competition. In the world of business, nothing is outside the realm of possibility, and that includes your customers choosing the competition over you. The only way you keep from losing customers to…
If you want your small business to grow and thrive in the future, you must have a well-made action plan! Building a flourishing business isn’t complete without an action plan. Without an action plan, a company will only set itself…
When it comes to corporate branding, there is no one-size-fits-all solution that can apply to each and every company, everywhere. There are too many individual factors and variables that come into play when it comes to effective branding. The best…
Social media has become a powerful platform for businesses to promote their brand and maintain relationships with their customers. It has immensely helped companies boost their online presence and attract audiences from different parts of the world. The downside of…
Business is both an art and a science, and both need creativity. To be thriving in business, you must first learn the fundamentals of business. You can learn everything you need to reach any goal you set for yourself. There…
The average age of the workforce in the US today is in the early 40s. If you are in this age bracket, you might be confused too. At this point in your life, society expects you to be no longer…
Now more than ever, brands are turning to social media for their marketing campaigns. These platforms are the best way for you to increase awareness of your brand. If you are planning a social media campaign of your own, it…
The goal of marketing is to help grow your business and generate leads, but this can be achieved through many different means. As a result, it would make sense to have a digital marketing strategy in place. It’s like having…
Everyone knows that running a business is no easy task. Sure, you can wake up one day and go, “I’m going to start a business,” but there’s a lot more to it than that. Some considerations include your financial situation,…
