How to Perform a Sales Analysis (Step-by-Step): Methods & Metrics

Sales analysis may sound complex, but consider it a magnifying glass for the data obtained from your sales operation. It’s…

What are Brand Archetypes? Everything You Need to Know

What are Brand Archetypes In the vast world of branding, archetypes play a significant role in shaping the personality and…

Increasing Sales with Simple and Effective Methods

Every business worldwide aims to increase sales depending on their given timeline. No matter how long you work and how…

How to Identify Your Business’s Unique Selling Proposition?

It may seem like a simple question: what’s your business’ Unique Selling Proposition (USP)? Yet, many business owners would tell…

Think Your Sales & Marketing Strategy Needs Help: Read This!

You are marketing and tweaking and making adjustments. Your boss says he likes and supports what you’re doing, but sales…

Calculating Your Business Profit Margin? Start from Here!

Profit margins vary significantly by industry, with some sectors such as alcohol and food service having relatively high-profit margins. However,…