Now more than ever, brands are turning to social media for their marketing campaigns. These platforms are the best way for you to increase awareness of your brand. If you are planning a social media campaign of your own, it helps to be prepared.
Here are a few tips to follow when rolling out your campaigns.
- Plan Campaign Strategies with a Purpose
When planning out your campaign strategies, you must always have a goal to strive for. Campaigns that have clear, concise goals in mind will develop better messages. Whether you are planning events, posts, or product launches, every aspect of its planning should be developed with the goals in mind.
Are you launching a social media campaign to boost brand awareness? Having a goal in mind will help you measure its success by key performance indicators (KPI).
- Have a Dedicated Content Calendar for Each Month
Successful planning leads to successful rollouts. Make sure you have an active social media presence by posting consistently. To make sure your team is aligned with everything you need for your campaign, make a dedicated content calendar for each month.
This will let your copywriters, graphic designers, videographers and main marketing team on the same page. It also helps in segregating messages for each part of your campaign.
- Monitor Posts and Actively Respond
When rolling out social media campaigns, execution is merely one part of it. Maintenance is an integral component in a successful campaign as well. Your audience engagement will rely mostly on how active you are in responding to comments and posts.
We recommend having a dedicated Accounts team to stay on top of your social media campaigns. Some platforms allow automated reply systems that you can set up for quicker responses.
- Optimize Strategies Based on Data
Feedback is your best friend. When creating your social media campaigns, nothing has to be set in stone. Find out what types of content your audience engages with and those that they don’t. You can optimize future campaigns based on this data.
If one aspect of your campaign doesn’t turn out like you hoped it would, it’s not the end of the world. You can learn from this experience and make future campaigns better.
- Remember, People Respond to Visuals
Visuals are important when creating your campaign. Even without a graphic designer, there are design tools you can use to create simple but effective graphics to accompany your copy. Examples of these are Canva and Design Wizard.
Design Wizard can integrate with platforms such as Hubspot, Marketo, Buffer and Intercom for faster rendering. What’s great about this kind of software is that it comes with a library of templates you can use for your social media posts.
- Don’t Just Be Active During the Campaign Period
Your campaign doesn’t end after the campaign period. Even temporary campaigns such as events or product launches have post-activity follow-ups. You can post photos of the event on your social media pages, or at least give an update.
If you created a charity event, follow up with the results of the drive. How many donations did you receive? Did you meet your target goal? Make sure to do good on giveaways and contests. Announce any winners or the overall number of those that participated.
Conclusion
Your campaign doesn’t necessarily have to follow these steps to the letter. But it’s good to have a basic foundation of a successful social media campaign. When you maximize social media features and campaign strategies, you can meet your key performance indicators.
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