Fact: Only 3% of businesses survive longer than 2-4 years, will yours?

4 Common Business-Starting Mistakes You Must Avoid

Ready to start a business? Hold your horses. Before you go at it, you must take the time to understand the common business mistakes other people make when starting their own business. By knowing these common issues, you stand a much higher chance of successfully taking the first few steps into the business world, turning your efforts into a huge success rather than a disappointing failure.

With that out of the way, here are the common business mistakes people make when starting a company that you should try and avoid:

Trying to Do What You Love

You’ve heard the saying over and over telling you to do what you love. Unfortunately, while this might sound like sound advice, it is a bad one. More often than not, we’re bad at what we love doing, and if you aren’t aware of this, you might be able to identify this from your friends, family, or even yourself. For example, some say that they love cooking, but they’re terrible at it. Sound familiar?

Now, we’re not saying it is impossible to do what you love. However, we want to reword that advice. Don’t do what you love, but do what you are good at! That’s much more profitable in the long run, and you might just end up liking what you’re doing.

Neglecting the Competition

You might think that ignoring the competition is a brilliant idea, that you can just focus on your own business and you will succeed. Unfortunately, this is a bad idea. This is because, if your competition has already succeeded in what they are doing, you can learn from them to find success for your business, too. Also, take note of how many competitors are in the area. If there are too many, the market is saturated.

Not Creating a Business Plan

One of the first things you should always do when starting any business is to create a business plan. Of course, the mistake here would be not to create one. Without a business plan, you will never know if your business idea is a good one. Sure, it will take a lot of time and research to develop a business plan, but it will save you a lot of headache and money when you get a clear picture of how potentially good (or bad) your business idea is.

Overlooking Financial Standing

Money is the blood of any business. Without it, your business dies. For that reason, it is vital to understand your current financial standing to see whether you have enough money to start a new business. If you don’t, you will have to put into action money-saving and generating tactics to keep your business funded until your business is making a profit. If you need more help, then looking for financing solutions is a good idea. Otherwise, you might just end up starting a business, only to find out you don’t have enough money.


There are plenty of other mistakes you should be wary of and avoid, such as forgetting to do market research, not knowing your strength and weakness, not investing in marketing, and more. However, if there is one mistake that you must avoid at all costs, avoid thinking you can handle everything yourself. Time and time again, many business owners try to tackle the entire venture by themselves. Unfortunately, this has only burnt them out quickly, resulting in the demise of their company. In other words, avoid doing everything by yourself and seek out assistance when needed. The more help you have, the easier it is to run your business, and the likelier you will succeed!

New Business Centre offers a helping hand to new businesses trying to navigate this complex business world to discover the path to success and stay on it. If you are starting your own business in Australia and need help, reach out to us today!